Cupcake Merlot Review

Name: Cupcake Merlot
Type: Red
Origin: U.S. – California
Year: 2012
Price: $10.99

In another marketing coup for wineries, I think Cupcake sells a ton of wine primarily because of their delicious name. People love cupcakes, it’s like a cultural phenomenon that I don’t entirely understand. It’s on the way out at this point, but still, it’s pretty amazing that a whole industry arose to fill the seemingly insatiable desire of Americans for cupcakes. Why not just cakes? Too fattening? Not portable enough? Makes no sense.

Anyway, this is Cupcake’s Merlot. The problem with calling a wine “Cupcake” is that wine never tastes like cupcakes, it sets the wrong stage for a wine’s flavor. This wine is ruby colored and cherry scented. The flavor is fruity as well, with a medium mouthfeel and mild tannins. The finish is short but the overall experience is decidedly decent. Again, it’s hard to deliver on the promise of cupcakes, but I’d give it a 5 out of 10.

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