Barefoot Merlot Review

Name: Barefoot Merlot
Type: Red
Origin: U.S. – California
Year: Non-vintage
Price: $8.99

Barefoot wines have interesting marketing. They all have these stickers indicating that they won some wine competition. I’m not really aware of the competitive wine circuit so I can’t judge all this but I suspect they sponsor the competitions. It must work. People must like those stickers and buy the wine on that basis (“Look, this one won a competition and that one didn’t!”).

The judges at those competitions had a crappy job…and I recognize the irony of me saying that. Every bottle of Barefoot I’ve ever tasted has been utterly pedestrian. This merlot is no exception, in every sense of that phrase. The color is appropriate and it smells of boysenberry and tobacco. The flavor has berries, spice, a touch of smoke and a medium finish.

It’s not a bad wine, it’s just unexceptional, which is normal at this price but one can do better.

Bottle of Barefoot Merlot wine

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